For the past few weeks, I feel like I haven’t been able to shake Joseph Kony. No matter where I go I see his face, hear his name, or hear opinions about the campaign against him that was launched on March 5th.
I think the KONY 2012 campaign is a beautiful and powerful demonstration of the potential of social media to introduce and potentially impose an idea on society. When I first watched the video, I was overcome by how smart it was. Within 48 hours, 7 million people had taken the time to watch the 30 minute video. You can’t argue with results like that. In the video, they gave us something to care about, someone to blame and something to do about it. Something we do every day, something as simple as reposting a video, gave us the feeling that we had really made a difference. And as far as I can tell from the unbelievable, overwhelming support it has generated, I would say that’s true. I’m not saying that this is necessarily a bad thing, but I think it’s interesting that we didn’t ask questions, and took everything that the campaign presented as the truth, the whole truth and nothing but the truth. Which, to be fair, it isn’t.
What the campaign didn’t present were the real dynamics of the situation in Uganda, which in truth is a very complex issue that involves more than just Joseph Kony and the LRA. While I think it would be nice to believe that the campaign’s support was generated by people who made educated and well informed decisions, the reality is that the campaign achieved exactly what it intended because people didn’t know the full facts, and didn’t bother to look any further than what the video presented.


I want to stress that I am not criticizing the campaign or its supporters in any way. I think that KONY 2012 brought necessary awareness to the situation in Uganda and the prosecution of war criminals. Even if I do not exactly condone their omission of facts, I will admit that they would not have seen the success and overwhelming awareness had they really delved into the issue and exposed its intricacies. War crimes are just that, and I think that if the extent of what people took from KONY 2012 is a name, a face and a commitment to a righteous cause, then that’s okay with me. I can appreciate the fact that I now live in a world that is at the very least aware and invested in an important issue. I think this is a situation where you can argue with the methods, but not with the results.
What KONY 2012 created was a generation of people who are, if not well informed, then at least aware of a reality that needs to be addressed. The facts, the real facts, are that Joseph Kony abducts, murders, rapes and mutilates children, and that he needs to pay for what he’s done. If I now live in a world where people see that, regardless of their reasons, then that makes me happy.
